The MACS Emphasis is for students who want a grounding in Communications Studies with a focus on visual communication stressing art and computer design (including computer graphics, motion graphics, video production, and web design).
Writers, speakers, and presenters will always be in demand. Communicating ideas in the workplace, in the classroom, or on the Internet demands clarity, precision, efficiency, visual impact, and an awareness of diverse audiences. Students who want to refine these skills will take advanced courses in debate, persuasion, negotiation, management, and intercultural communication; additional courses in visual and electronic presentation provide solid professional preparation.
The Communication Studies discipline offers training in written, spoken, and visual communications through a carefully selected group of interdisciplinary courses. Classes in graphical presentation, computer-assisted design, writing, and the dynamics of group processes support the advanced speech courses.
Learning effective communication skills for use before various audiences is the focus of the communications program.