Chiu Chen

• Consumer behavior
• Marketing management
• Online shopping behavior
• Risk perception

Publications

Chen, C. (2012), “PRIS: A Multiple-Item Scale for Measuring Perceived Risk of Internet Shopping,” Dissertation, Purdue University, West Lafayette, IN.

Chen, C. (1990), “The Relationship between Debt/Equity Ratio and Expected Common Stock Return: Empirical Evidence for Taiwan Stock Market,” Iowa State University, Ames, IA.

Chen, C. and DeVaney, S. A. (accepted), “Life Cycle Stages and Availability of Adequate Emergency Funds,” Financial Counseling and Planning Journal.

Chen, C. (1996), “A Study on the Market Behavior and Marketing Cost of the Imported Apples of Taiwan,” Quarterly Journal of Taiwan Bank, 40(June), 316-354.

Tseng, C. H., and Chen, C. (1995), “A Survey and Study on the Market, Middle Merchants and the Sale Channels of Imported Fresh Fruit,” Taiwan Economy, 225(September), 42-58.

Chen, C., and DeVaney, S. A. (2001), “The Effect of Life Cycle Stages and Savings Motives on the Probability of Emergency Fund Adequacy,” Proceedings of the Association for Financial Counseling and Planning Education, pp. 176-185.

Chen, C. (1998), “The Study of Farm Family Income and Consumption Expenditure in Taiwan,” a project sponsored by The College of Agriculture, National Chung Hsing University.

Tseng, C. H., and Chen, C. (1993), “A Survey and Study on the Sale Channels and Marketing Costs of Agricultural Imports,” a survey granted by The Council of Agriculture, Taiwan.

Tseng, C. H., and Chen, C. (1992), “A Social-Economic Survey of Kung-Lyau County,” a project sponsored by The Taiwan Power Company.

Tseng, C. H., and Chen, C. (1995). “Analytical Research on the Marketing Costs of Taiwan’s Imported Fresh Fruit, “Taiwan Economy, 218(February), 26-49.