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BA Business, Marketing Emphasis

Bachelor's Degree | Hybrid

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Flexibility with focus

Innovate and Inspire

Designed for students who want in-depth marketing knowledge, HNU’s business degree with a marketing emphasis will provide a path to a wide range of exciting careers in marketing and communications.

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Contact an enrollment counselor with any questions you have about the program.

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Career Outcomes

Where a business degree can take you

A business degree is a great way to develop skills that will help you succeed in almost any environment. Our graduates have gone on to work for tech companies, start-ups, non-profits, and established corporations.

  • Marketing Manager

    Entertainment Industry

  • Advertising/Promotion Manager

    Global Corporation

  • Market Research Analyst

    Financial Institution

A program sneak preview

Sample courses

Here are just a few of the courses you may take.

Principles of Marketing

Explore the whole marketing ecosystem from merchandising, advertising, and marketing research, to distribution channels and the influence of the global economy.

Marketing Research

Examine market research techniques including various statistical and analytical methods, as applied within a business application.

Consumer Behavior

Study the dynamics of how and why consumers buy things and the perspective of the product producer.