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BA Business, Sports Management Emphasis

Bachelor of Arts | Hybrid

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Flexibility with focus

A business degree tailored for you

Designed for students who want to focus on sports management, HNU’s business degree with a sports management emphasis will provide the skills to succeed in the thriving sports industry.

Basketball player

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Contact an enrollment counselor with any questions you have about the program.

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Career Outcomes

Where a business degree can take you

A business degree in sports management is a great way to develop skills that will help you succeed in almost any sports environment. Our graduates have gone on to work in a variety of health and sport settings.

  • Athletic Director

    College sports

  • Fitness Club Manager

    Health Facility

  • Sports Broadcasting

    Athletic Club

A program sneak preview

Sample courses

Here are just a few of the courses you may take.

Sports Management

Study sports management responsibilities, including personnel management, strategic planning, program philosophy, and organization structure.

Sports Marketing and Public Relations

Learn the principles of marketing sports at the amateur, collegiate, and professional levels from consumer behavior to fundraising.

Sports Program Organization & Leadership

Study the historical development of sports management as a profession and the various leadership styles based on industry.